Creative, strategic web and digital marketing professional with nearly 20 years of experience boosting patient experience and web + digital strategy for internationally renowned healthcare and educational organizations in the Texas Medical Center
I am passionate about finding the simplest, most effective solutions to increase visitor engagement, automate workflows and create bonds between cross-functional teams across numerous institutions.
I led digital marketing for Texas Children’s Cancer and Hematology Center, one of the largest pediatric cancer centers in the United States, and ranked among the top in the country by US News and World Report. My efforts engaged web audiences via 9 public websites, 58 intranet sites, and across social media platforms.
Additionally, I oversaw the development of databases that provided Texas Children’s clinicians easier access to utilities they needed to treat all patients, with the right protocols, everyday.
Outside of my role at Texas Children’s, I provide digital marketing consulting services. I assist businesses by boosting their online visibility and customer engagement. My strategic insights have continuously lifted my clients to the top of search results.
I’m a Community Advisory Board member for Baylor College of Medicine’s Dan L. Duncan Comprehensive Cancer Center. Previously, I was an active Board Director of the Eastwood Civic Association (ECA) where I continue my community involvement as a joint member of the ECA Communications Committee and Block Captain. I have been a returning guest lecturer and panelist for Rice University, as well as a volunteer and panelist for LGBTQ+ resident simulation coursework at Baylor College of Medicine.
Personally, my wife/best friend of nearly 23 years and I enjoyed restoring our 109-year-old Arts and Crafts bungalow in Houston’s Historic Eastwood neighborhood, near Downtown, and raising our F1 asian leopard cats/bengal cubs.
Persistence per·sist·ence/ pərˈsistəns
n. firm or obstinate continuance in a course of action in spite of difficulty or opposition.
Education
South Texas College of Law
Doctor of Jurisprudence (J.D.)
University of Houston
Bachelor of Arts (B.A.), English, with emphasis in Creative Writing
Alumni, The Honors College
Graduate, Member of the Honors College with University Honors
Nominee, Outstanding Senior Honors Thesis Award
Activities and Societies: GLOBAL, UH Writing Center in collaboration with the UH Law Center
Areas of Expertise
Patient Experience Design
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- Service design / blueprints
- Journey Mapping
- Voice of Patient Programs
- Resident Simulation
- Facilities design
- Quality Improvement
Web and Digital Strategy
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- SEO / SEM
- Workflow Efficiency
- Content strategy
- UX / UIX
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- Google Analytics
- Marketing/branding
- Graphic Design
- Photography / Videography
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- Digital Asset Management
- HIPPA Compliance
- Internet Law / IT Law
Professional Experience
Lead, Web and Digital Marketing
Cancer and Hematology Center, Texas Children’s Hospital
2013 – 2025
Website Developer, Department of Pediatrics, Division of Hematology-Oncology, Baylor College of Medicine
2015 – 2025
Website Designer, Department of Pediatrics, Division of Hematology-Oncology, Baylor College of Medicine
2013 – 2015
Web Applications Analyst I, Department of Pediatrics, Division of Hematology-Oncology, Baylor College of Medicine
2010 – 2013
Web Production Specialist, Department of Pediatrics, Division of Hematology-Oncology, Baylor College of Medicine
June 2008 – June 2010
Website Coordinator, Department of Pediatrics, Division of Hematology-Oncology, Baylor College of Medicine
June 2007 – June 2008